Revenue Intelligence for Self-Storage

Stop Flying Blind on
$400M+ in Assets

You have occupancy. You have revenues. But you're missing move-in source, LTV, CAC, and ROI by channel. That's 25%+ revenue left on the table.

No Setup Required Non-Disruptive Day 1 Audit Deliverable
See Where Money Is Leaking View Case Studies

The Blindfolded Archer Problem

You're shooting at revenue growth targets with a blindfold on

What Operators Have

Occupancy numbers
Revenue totals

What Operators Are Missing

Move-in source attribution
Customer Lifetime Value (LTV)
Customer Acquisition Cost (CAC)
ROI by channel (cost per move-in, not lead)

The Signal Problem

Typical Operator (1 Signal)
  • Occupancy only
High risk, low insight
Revenue Navigation (4+ Signals)
  • Occupancy
  • LTV/CAC metrics
  • Move-ins/churn tracking
  • Revenue per sqft
Better decisions, higher returns

More Relevant Signals = Better Decisions = Higher Returns

Your Data is Siloed Across Systems

Nobody connects them = 30 hours/week manual data prep

🏢

PMS

SiteLink, storEDGE, Cubby, SSM

Operations data

📢

Google Ads

In-house or agency

Marketing data

💰

Pricing Tools

Veritec, Prorize

Rate data

🧭

Revenue Navigation

Smart layer on top

Connects everything

What We Surface

Revenue Operating System for Self-Storage

Waste

Where ad spend is leaking. 30% spend to 0 conversions is common.

Opportunity

Where to reallocate for maximum impact. Feed hay to faster horses.

Attribution

Which campaigns actually fill units. Not leads. Move-ins.

Early Warnings

Problems before they hit occupancy. React before it's too late.

Day 1 Auto Audit Output

Real example from a 66-facility portfolio

$321,000
Est. Annual Wastage
$5,821,000
Est. Annual Opportunity

Sources: Unit pricing, marketing data, facility ops data, economic value

The REIT Advantage

Why REIT-level operators consistently outperform

Category Traditional Operators REITs
Cost per Move-In $450+ <$50
Pricing Strategy Gut feel, manual adjustments Data-driven, dynamic
Marketing Manual, campaign-by-campaign Automated, real-time optimization
Revenue Management Reactive, after problems Predictive, before issues
Visibility Spreadsheets, weekly reports Real-time dashboards

Portfolio Performance

Live metrics from active client portfolios

2.8x
Marketing ROI
+12% vs last month
$142
RevPAU
+8% vs last month
92.4%
Occupancy
+3.2% vs last month
$156
Cost/Move-in
-38% vs last year
+47%
YoY Growth
Overall portfolio

Proven Results

Real outcomes from real operators

Top 50 Operator

73 facilities, 28,000 units

Cost per move-in $500+ → $150 (-70%)
Monthly move-ins (paid ads) 10 → 800+ (+7,900%)
Occupancy 60-75% → Stabilized
Revenue impact +$2M in 12 months
Top 100 Operator

62 facilities, 22,000 units

Wasted ad spend eliminated $10K/month (100%)
Cost per move-in $300+ → <$100 (-67%)
Net move-outs -200/mo → Positive
Time to stabilize 3 months

Typical Results Across Clients

+$3.2M
Revenue opportunity identified
-40%
Customer acquisition cost
2.8x
Average ROI

The 10 Waste Buckets We Find

Common revenue leaks in every portfolio we audit

1

Geotargeting waste

2

Facilities missing campaigns

3

30% spend to 0 conversions

4

Site speed issues

5

Landing page quality

6

Keyword/targeting issues

7

Growth locations starved

8

High-ROI underspending

9

Mispriced units

10

PMS data errors

12-Month Transformation

Our proven methodology for driving results

Days 1-30

Deep Analysis

  • NDA and secure data access
  • Sync operations and marketing data
  • Analyze 300+ metrics
  • Identify revenue gaps
Months 1-3

Strategy & Launch

  • Select highest impact strategies
  • Create per-facility action plans
  • Execute Q1 priorities
  • Measure early results
Months 4-9

Optimize & Scale

  • Monthly performance reviews
  • Real-time adjustments
  • Quarterly deep dives
  • Double down on winners
Month 12

Target Achieved

  • Hit occupancy growth goal
  • Comprehensive year-end review
  • Document proven strategies
  • Plan Year 2 growth

Leadership Team

Industry veterans with decades of combined experience in self-storage operations, marketing, and technology.

Marcus Whelan

Marcus Whelan

Founder

Self-storage marketing and data analytics expert who has analyzed 60,000+ facilities. Expertise includes competitive intelligence, market demographics, and facility benchmarking.

Tam Buchan

Tam Buchan

Director of Local Search & Geo-Rank Optimization

Local search specialist with deep expertise in geo-targeting, rank optimization, and location-based marketing strategies for multi-site portfolios.

Extended Team

Matthew Wall

Matthew Wall

Program Manager

Lachlan Mellings

Lachlan Mellings

Transformation Director

Hiromi Kajita

Hiromi Kajita

Digital Marketing Specialist

Hannah Maynard

Hannah Maynard

Brand Experience Producer

Michael Webb

Michael Webb

Creative Director

Helen Arangorin

Helen Arangorin

Marketing Assistant

Tessie Brereton

Tessie Brereton

Executive Secretary

Intern

Data Analytics

Our Values

Integrity

Complete transparency regarding data, decisions, and success

Reliability

Month-to-month partnership earned through consistent results

Partnership

Success metrics aligned with client growth

Excellence

Institutional-grade analytics for independent operators

Ready to See Where Money Is Leaking?

Get a full audit of your portfolio. No commitment. Just clarity.

Contact Information

(254) 347-3347

hello@revenuenavigation.com

9442 North Capital of Texas Highway
Arboretum Blvd #500
Austin, TX 78759

Company

Revenue Navigation

www.revenuenavigation.com

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